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It’s been a long time since the Packers had a tight end even remotely fantasy relevant. Richard Rodgers finished as the No. 9 TE last season, but he’s not getting the title of ‘fantasy relevant’ yet. Rodgers caught one hail mary against the Lions which accounted for 61 yards and a touchdown. If you get rid of that play his stat line goes drops to 58/449/7, which makes him TE 12.
Even though TE 12 doesn’t seem terrible, Rodgers was so inconsistent he would’ve been a big gamble to start. He only posted 4 games with double-digit points (3 discounting the hail mary catch) while also posting 8 games under four points.
The last time the Packers had a startable tight end was in 2011 when Jermichael Finley was the fifth best TE. Finley’s career was riddled with injuries and after a serious neck injury, Finley had to retire. Like Rodgers, he posted 4 games with double digit fantasy points but had only 5 games under four points. Still not the production of a great fantasy option.
Jared Cook signed with the Packers during free agency. He has never played with an elite quarterback during his career. From 2009-2012 when Cook played for the Titans, his quarterbacks included Vince Young, Kerry Collins, Matt Hasselbeck, and Jake Locker. From 2013 - 2015, Cook played with Sam Bradford, Kellen Clemens, Austin Davis, Shaun Hill, Nick Foles, and Case Keenum. During that time, Cook’s best fantasy year was in 2013 when he finished as the 11th best TE.
Aaron Rodgers is by far the best quarterback the Jared Cook has even played with, and I expect a top 12 finish from Cook provided he is the starter. I believe that part of the reason that Jared Cook has never lived up to expectations is because he’s never had a reliable guy getting him the football. Cook has all the attributes to be a top tight end in the league. He has elite speed, posting a 4.49 forty yard dash in the combine in 2009. Even if his speed has dropped off a bit, he’s still one of the fastest tight ends in the game.
Vernon Davis and Jared Cook boast very similar skill sets. In the combine Davis posted a 4.38 forty yard dash, a 42 inch vertical leap while measuring in at 6’3”, 254 pounds. Cook had a vertical leap of 41 inches, and measured in at 6’5”, 254. The big difference between the two is Davis has played with a reliable quarterback for part of his career.
Cook does have some injury concerns. Currently Cook is recovering from foot surgery that he had in June. He should be ready to go for the start of the regular season, and maybe even some of the preseason. It’s important for Cook to get some work in with Aaron Rodgers. Missing practices could result in a slower start to the season for Cook.
The only way Cook could be a tight end worthy of starting is if he’s the unquestioned starter. If Richard Rodgers is the starter or if they split time, Cook will not put up great numbers. Neither player will have much value if they split time on the field.
Keep watching reports on which Packers’ tight end is practicing with the first team. Once Cook begins practicing it will be interesting to see how he and Richard Rodgers split first team reps. I would expect to see Jared Cook become the starting tight end, even if it isn’t right away. Cook is currently ranked by FantasyPros at TE 21, and 177th overall. He’s a great option for a late-round flier who has TE1 potential.
Gut feelings aren't a term many numbers-based analysts like to hear about in fantasy football, but there is value in simply drafting a player based on his overall talent combined with his ADP (average draft position) value and likely role on his respective team. Here are five players we're interested in adding to our fantasy teams for all of those variables.
1. Jeremy Maclin, wide receiver for Kansas City Chiefs
Average draft position: WR23 (50th overall)
Why we want him: One word. Volume. Maclin was, and still is, the No. 1 wide receiver on an offense that values efficiency over flashiness and the results are just as deadly for your fantasy opponents if you end up going with the 28-year-old receiver. Through 16 games played last season, Maclin saw at least 9 targets in eight games and averaged 8.3 targets for this season. That's the kind of consistency you want from a WR2/3.
Though he didn't blow up all that much (only three 100-plus yard receiving efforts), he had just two true down weeks where he scored 2 points or less. The rest of the time he hovered around the 50-60 yard mark and cashed in eight touchdowns. With Alex Smith and Andy Reid running the exact same offense that made Maclin successful last season, no injuries to halt his progress and still in the prime of his career, Maclin is a near lock to eclipse the 1,000-yard mark again and score on a consistent enough basis to be well worth his fourth or fifth round ADP value.
2. Larry Fitzgerald, wide receiver for Arizona Cardinals
Average draft position: WR27 (60th overall)
Why we want him: For similar reasons to Maclin, Fitzgerald is a target hog. He averaged nine targets per game last season on a team with several other receiving weapons that could've devalued the future Hall of Fame receiver. Instead, Fitzgerald continued to prove just how valuable he was in the slot by catching 109 passes for over 1,219 yards and 9 touchdowns.
At 32 years of age, Fitzgerald might drop off a tad but his ADP is currently hovering around receivers like Jordan Matthews and Emmanuel Sanders, two players who are a bigger risk due to potential poor quarterback play. Expect Fitzgerald to be the least likely bust of the two due to his velcro hands and big body still providing plenty of matchup nightmares over the middle of the field.
3. Duke Johnson, running back for Cleveland Browns
Average draft position: RB27 (No. 76 overall).
Why we want him: Receiving running backs are always a great bargain in the later rounds and Johnson is slated to assume the passing-down role in Cleveland. Johnson gets the benefit of playing in a run-friendly system under Hue Jackson and shouldn't fall victim to poor game script in Cleveland's potentially bad offense. Point being — his receiving ability will keep him on the field in blowout losses. Johnson also has the instincts of a quality NFL running back and can see and hit running lanes that most running backs can't.
Some may argue Johnson's Cleveland teammate Isaiah Crowell is the better bargain due to his inside running ability and touchdown potential, but there is some belief that Johnson is capable of seeing more than just screen passes on third down. This article from Joe Holka summed it up best. Overall, there's more potential in Johnson turning into a receiving and rushing back than there is Crowell turning into a receiving and rushing back.
The one big issue with Duke Johnson though is his injury history and carries a 82% injury risk per Sports Injury Predictor. You could also argue his ADP is a bit too high given that you can get guys like Giovani Bernard and Frank Gore for around the same price. Still, we think Jackson's presence as an RB-guru is one of his best fantasy weapons since he'll still see some carries and his receiving ability and instincts as a football player are off the charts. Those should outweigh the risks.
4. Martellus Bennett, tight end for New England Patriots
Average draft position: TE14 (147th overall)
Why we want him: Potential Rob Gronkowski value without the Gronk price. Tight ends are a fascinating position for fantasy football this season because there are so many boom/bust options in the later rounds. However, you'd be hard-pressed to find more value for a tight end than in the Patriots offense. To give you an idea, backup tight end Scott Chandler scored four touchdowns last season as a No. 2 tight end to Gronkowski.
When Gronkowski suffered an injury (a more common theme than people might think), Chandler saw 18 targets over the next two games. It's safe to say Bennett is a much better athlete than Chandler and is just a few years removed from a Pro Bowl season with the Chicago Bears. His current ADP means you can get him in the later rounds of your draft and Jason Witten, Dwayne Allen and Antonio Gates are all good options, Bennett has the chance to be a Top 5 tight end in the right circumstances.
5. Kirk Cousins, quarterback for Washington Redskins
Average draft position: QB14 (115th overall)
Why we want him: OK, to be fair, there are a couple other quarterbacks in this range that would be just as good to have (Eli Manning, Tony Romo to name a few) but Cousins has some added benefits that these other quarterbacks don't have. For one, the Redskins have one of the deepest groups at wide receiver in the NFL to go along with an elite tight end in Jordan Reed. Cousins also plays in a quarterback friendly offense that has been known to produce 30-touchdown passers.
He's also playing in a contract season (I know, maybe it doesn't mean much) but he has every incentive to pile on the stats this season in hopes of landing a big deal next offseason. Cousins also has the added benefit of playing the Dallas Cowboys defense (a depleted unit) twice and gets another weak defense in the New York Giants twice as well. His current ADP means he'll be available near the end of your draft so it would be wise to take him as your backup quarterback at least, though he'll likely finish with QB1 numbers this season.
In 2015, you had running back rookie class that was considered among the best in recent memory. It included the likes of Todd Gurley, Melvin Gordon, Ameer Abdullah, Tevin Coleman, David Johnson, and Duke Johnson. Several of those running backs turned in memorable rookie seasons, with Gurley finishing as a top 5 fantasy back after placing third overall in rushing yards (1,106) behind Doug Martin and Adrian Peterson. David Johnson wasn't far behind after a strong second half of the year landed him seventh overall among fantasy running backs and catapulted him to RB1 status seemingly overnight.
Even so, there was another rookie running back who turned in an equally impressive fantasy season without overly gaudy stats, and that back was Jacksonville Jaguars T.J. Yeldon. Drafted late in the first round, Yeldon compiled over 1,000 yards combined rushing and receiving and finished with 120 fantasy points to finish 28th overall among RBs in standard scoring leagues. While his yardage numbers were there, his lack of touchdowns (just 3 combined rushing and receiving) were the main culprit in draining his potential value. Injuries also caused Yeldon to miss four games in 2015.
So to combat Yeldon's goal-line woes, the Jags brought in Chris Ivory from the New York Jets. Ivory turned in best season of his career by far in 2015, rushing for over 1,000 yards for the first time and scoring 7 times. The Jags signed Ivory to a five-year, $32 million contract with $10 million guaranteed, which makes him the seventh highest-paid RB in the NFL. The only problem is Ivory did all this as the Jets clear No. 1 running back, with only Bilal Powell seeing 70 rush attempts compared to Ivory's 247. There's no way Yeldon sees just 70 rush attempts in 2016 barring injury.
If you want Yeldon on your fantasy team this season, you're going to have to deal with Ivory stealing touches in some form given the amount Jacksonville invested in him. But despite two potential starting running backs on their roster that the franchise invested a lot of money/draft capital in, there's reason to believe Yeldon will be the more trustworthy back when it comes to consistency.
When it comes to drafting a potential RB2, you want someone who sees at least 10-12 carries a game and has a decent shot at scoring a touchdown any week of the season. Yeldon definitely fits that bill. First, he saw 182 rushes in 12 games which was good for 15 carries per game. He also saw 28 carries inside the red zone in 2015, leading all Jacksonville rushers. Despite all his chances around the goal line though, Yeldon only managed to cram the ball into the end zone two times. Historically, touchdown rate can vary greatly from year to year among running backs, so thinking Yeldon will be as ineffective as he was last season around the goal line might lead to disappointment.
If you're worried about one of the running backs getting hurt, you're not taking any more of less of a chance drafting either one. Ivory has an extensive injury season dating back to his rookie season and he also missed 10 games in 2012 after suffering a fracture in his foot.
Yeldon hasn't been a model of health either dating back to his college days at Alabama. He was consistently bothered by hamstring and ankle injuries in college that kept him from playing at 100 percent. He also missed a game midway through the 2015 NFL season with a pulled groin and missed the last three games of the year with a sprained MCL. It's safe to say you're taking a chance no matter which of these two backs you draft this season.
Can Ivory be just as effective as a receiver?
While not as elusive in the open field as Yeldon, Ivory did post a respectable 30 catches last season, which were a career-high for him. He also bested Yeldon in YAC per catch, gaining 9.5 yards to Yeldon's 8.1. At just 27 years old, Ivory is still in the prime of his career and shouldn't be discounted because Yeldon is only 22 years old.
Who's the better value?
Reports out of camp have Ivory as the back more likely to assume the starting role in Jacksonville, but that could be a blessing in disguise for Yeldon. Coaches can change their offensive philosophy at the drop of a hat if a running back is getting repeatedly stone-walled at the line of scrimmage. We saw Ivory struggle with 26 yards on 23 carries in a game last season. You have to figure Yeldon will likely see a healthy dose of carries if Ivory struggles and vice versa.
As far as their current ADP goes, Ivory is going at RB29 while Yeldon is RB36 so you might be able to get Yeldon one or even two rounds later. Given Ivory's injury history, Yeldon is the better value as of right now. He'll be able to choose his spots more and be a more efficient running back while still seeing valuable snaps and assume a crucial receiving role out of the backfield. You could argue Ivory is more valuable because he'll get the goal line work but you have to wonder if Yeldon is more effective throughout the game, he'll be the one to punch the ball into the end zone. As of now, take Yeldon in the later rounds as an RB2/flex guy and draft a running back who's a bit more upside in the earlier rounds before Ivory.
Editor's note: This is a contributed piece from the writing staff at FFLockerroom.com.
Anticipating targets for wide receivers and running backs is a very difficult thing to do. But, we can use clues (I.E. patterns from the last few seasons, defensive improvements or declines, the addition of new offensive weapons, coaching changes that have historically either favored or avoided the pass and many others) to put together a mildly educated guess about the volume that a player may see.
Below are a handful of players that could see a nice uptick in targets heading into the 2016 fantasy football season.
T.Y. Hilton, wide receiver, Indianapolis Colts (2015 - 134 Targets - 8.4 TPG)
If you knew nothing else other than he was getting Andrew Luck back for a full season that may almost be enough to but into a sizable increase in targets for the Colts deep threat. Combine that with an improved offensive line and the departure of both Andre Johnson and Coby Fleener and you are looking at a player who could approach the 160 target mark (right in line with both Jarvis Landry and Odell Beckham Jr.). Even with the potential emergence of Donte Moncrief and Philip Dorsett, Hilton is a player that is poised to take that next step and really solidify himself as a target monster among the elite fantasy football WR's.
Coby Fleener, tight end, New Orleans Saint (2015 - 84 Targets - 5.6 TPG)
This move is actually a double bonus for the lovely-locked Coby Fleener. Not only should we anticipate a sizable spike in targets for him, but we should also understand that targets from Drew Brees in that offense are inherently more valuable than targets from Matt Hasselbeck or Josh Freeman. The Saints said goodbye to longtime red zone specialist Marques Colston this offseason and the rookie, Michael Thomas, will have to get his feet seriously wet before I am going to worry about him eating in to Fleener's workload. Don't believe that Fleener can have a monster year? Look at what that role did for Ben Watson last season, The New Orleans offense is incredibly tight end friendly, and Fleener is now the top dog in that area.
Tyler Lockett, wide receiver, Seattle Seahawks (2015 - 69 Targets - 4.3 TPG)
This one seems like a no-brainer to me. The loss of Marshawn Lynch and the injury to Thomas Rawls have left serious questions about the continued viability of Seattle's dominant running game. And we're not the only ones to think that as Seattle invested a premium draft pick on pass-catching specialist C.J. Prosise. The Seattle offense looked as prolific as it ever has under Russell Wilson when the coaches decided to employ a much more pass-centric offensive game plan, and their offseason moves show us that Seattle may have noticed that too. Tyler Locket was absolutely electric down the stretch last season, and it became obvious that the report he's developed with Russell Wilson leaves his arrow as a fantasy option skyrocketing upward. With Doug Baldwin, a great receiver in his own right, likely drawing the attention of the defenses number 1 corner Lockett should continue to feast on inferior defensive back competition and is a strong bet to add 20+ additional targets to his ledger by the time the season ends.
I promise that this article does discuss Donte Moncrief, but bear with me while I discuss the offensive situation of the Colts first.
Andrew Luck is back, and he has a lot to prove after signing his $140 million contract extension. I know he didn’t play well last year, but a lot has changed since then. Rob “Chud” Chudzinski is the offensive coordinator, the Colts bolstered their offensive line in the draft, and Luck is finally healthy.
With Pep Hamilton out and Chud in we can expect the Colts to start attacking the field vertically, like a Bruce Arians type of Colts offense from 2012. With Arians in charge Luck finished his rookie season as the #11 fantasy QB and set the NFL record for most passing yards by a rookie QB. The Colts were 9-3 in the 12 games with Arians under the helm.
In the one game that Luck and Chud played together Luck put up 252 yards, 2 TDs, 0 turnovers, and was only sacked one time. Don’t forget that this game was also against the Super Bowl Champions themselves, the Denver Broncos. The game against the Colts was the only game in the 2016 season when Von Miller and company failed to sack the quarterback more than once.
Now insert Ryan Kelly. He is a strong and athletic center who the Colts took with their first round draft pick. His physical abilities plus his high football IQ will solidify the offensive line. I predict a good showing from the Colts O-line this year, which created the majority of the offensive problems for the Colts.
We can get to Donte Moncrief now. Keeping all of the aforementioned information in mind let me give you a few stats about Moncrief, T.Y. Hilton, and Luck. In the 7 games that Andrew Luck played in last season these are the stats for those two receivers: Hilton 31 catches, 548 yards, and 3 TDs for a total of 70 fantasy points in a standard league (101 PPR). Moncrief: 32 catches, 351 yards, and 5 TDs for a total of 62 fantasy points (94 PPR). Very close production for the No. 1 and No. 3 wide receivers on the depth chart.
Now I’m a guy that’s all about player consistency. I’d rather have the running back who puts up his 10 points each week than the one who switches off between 15 and 5 point weeks. Hell, I’d rather have one that puts up 9 points each week. I think that constant production is the key to winning.
I also want to note that Hilton had one game with 150 yards and 2 TDs, a total of 27 fantasy points. That’s over 38% of his seven week production in 1 game. Each of the receivers had a down week of two, but Moncrief scored at least 9 points in 5 of those 7 games. Hilton only managed to do it in 3 games. Now Hilton was the 24th best WR last year while Moncrief only came in at 38th, but bad offensive line play and a banged up Matt Hasselbeck made the Colts offense very inconsistent for the other 9 games.
Hilton’s inconsistency dates back to 2014. He had 6 games with 6 points or less and 6 games with 12 points or more. I’ll give him credit though, some of those 12+ point games were incredible performances. A 223 yard, 1 TD performance against the Texans and a 150 yard, 2 TD performance against the Browns. In his 3 best games last year Hilton put up 528 yards and 4 TDs. T.Y. put up almost 40% of his yardage total and over 57% of his touchdown total in just a quarter of his games. I don’t think it’s a fair to compare the 2014 seasons of Hilton and Moncrief as it was Donte rookie year.
Moncrief should see significantly more playing time in 2016 with the departure of Andre Johnson. Johnson played 710 offense snaps in 2015 as the team’s second string WR.
FantasyPros currently has Hilton as the 28th best player this year and the 15th best WR. Moncrief is ranked as the 58th best player and the 27th best WR. We know Andrew Luck is going to get the ball down the field as both WRs are deep threats, but Moncrief is going to be the better bargain. Hilton may end up with more fantasy points at the end of the year, but Moncrief is going to be the consistent scorer. He could even finish with nearly as many points as T.Y., and he’s going 3 rounds later. Bypass Hilton in the early rounds and snag a mid-round gem. #FeedMoncrief
Coby Fleener is coming off of his worst season since his rookie year of 2012. He is leaving his college teammate Andrew Luck after four seasons to play with another elite quarterback in Drew Brees. The situation is great for both the Saints and Fleener. The Saints need a TE who can replace Jimmy Graham and no offense to Benjamin Watson, but I don’t think you’re that guy. Fleener can be that TE. I’m not saying he’s going to put up the 1,200 yards and 16 TDs that Graham did in 2014. But with Sean Payton’s offense, Fleener will have his best fantasy season yet.
The Saints have been blessed with Drew Brees and Sean Payton since 2006. The Saints worst finish in net passing yards in the Brees-Payton era was 4th.
Brees is a huge reason why the Saints offense has had so much success. I would argue that he is the epitome of consistent and great quarterback production. Since moving to New Orleans Brees has averaged over 4,800 yards and almost 38 touchdowns per season. He also only missed two games during that span. From 2011-2014, Brees averaged almost 5,200 yards and over 40 touchdowns per season.
In the same four year period, Jimmy Graham averaged 1,100 yards and 11 touchdowns. That accounted for 21% of Drew Brees’ passing yardage and 28% of his touchdowns. That is incredible production from the TE spot. While it’s easy to think that Jimmy Graham is much better than Coby Fleener, they are comparable players.
Graham stands at 6’7” and weighs 265 lbs. Fleener is 6’6” and weighs 251 lbs. Graham’s 40 yard dash time is 4.56 while Fleener’s is 4.51. Both players are reliable catching the ball. Over the past three seasons, each player has dropped 12 passes, accounting for 3.3% of Graham’s targets and 4.3% of Fleener’s targets. Each player is thought of as a receiving TE, as both have received criticism for their poor blocking skills.
The following is the end of the season ranking in terms of total fantasy points for the starting TE in New Orleans since 2009: 18 (2009), 23 (2010), 2 (2011), 1 (2012), 1 (2013), 3 (2014), 7 (2015). It’s also important to keep in mind that 2010 was Jimmy Graham’s rookie year, and that 2009 was the only year he played football in college.
Last year the starting TE for the Saints was an aging Benjamin Watson. Even at the age of 36, he managed to haul in 74 receptions for 825 yards and 6 TDs. That stat line was good enough for 118 fantasy points, tied for 7th best with Travis Kelce. Even without an elite tight end, the Saints are getting production from that position. Now insert Coby Fleener, who’s an upgrade from Watson. Fleener is easily going to out produce a player past his prime, after a terrible 2015 campaign he is going to be eager to produce.
Sean Payton’s TE friendly offense is going to continue with Coby Fleener. Drew Brees is going to continue to air the ball out and Fleener will reap the rewards. I predict that he will finish in the top 5 this year. There might be a little bit of growing pains with Fleener learning a new offense, but Brees and Fleener will develop great chemistry. Fleener is currently ranked as the 7th best tight end by FantasyPros, and his ADP is 79th. I’m drafting him a bit earlier than that. The risk is well worth the reward taking Fleener in the 6th round.